The United Green
I worked as Marketing Assistant for TUG but also had to wear a few different hats in order to produce, strategize, and analyze marketing initiatives.
Services
Art Direction | Brand
Design | Strategy |
Analysis
Software
Photoshop |
Illustrator |
Microsoft
Year
Aug. 2022 -
Sep. 2023
Largely, I developed content, advertisements, and brand assets through Adobe Photoshop and Illustrator. Occasionally, I would hand sketch a sticker or utilize Google Slides to create presentations.
When I was not designing, I would be strategizing with my team to optimize advertisements. The main way get gathered analytics on SEO, web traffic, and social media engagement was SEM Rush and Google Analytics 4.
The Results
We gained more than 15,000 followers over 13 months across social media. This increased net profits by 10%. We utilized $128,000 of a $200,000 budget to increase brand awareness and lead generation.
The 25+ marketing initiatives included print, digital, and web advertising which produced organic and paid traffic to our platforms. Through this our social media engagement was increased along with overall web traffic and conversion rates.
All Projects
Graphic Design
Branding | UI Design | Practice
RHN
Design | Strategy
Too Turnt Tony
Apparel Design
The United Green
Design | Strategy
Security Merge
Brand Development
UCANN
Brand Development
Painting
Commissions | Practice
Illustration
Sketching | Ink